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It has enlisted celebrities including Barcelona footballer Lionel Messi and Bollywood stars Varun Dhawan and Parineeti Chopra to promote it into European, South American, South Asian and other markets. But already, one out of every four users of WeChat is non-Chinese, and the company has its sights set on world domination. One-fifth of the world’s population is Chinese and mainland China has more than twice as many internet users as the US (674 million as compared with 281 million, according to 2015 statistics). WeChat has an enormous market in China alone. And if that’s all too much, you can just play games. Perhaps you would prefer to send out or collect a ‘message in a bottle’. In my limited experience, incidentally, it is always someone in the Middle East. Or choose the ‘shake’ function: physically shake your phone (producing a satisfying sound like that of maracas) and see who is shaking theirs at the exact same time. Check out the people nearby and send out an exploratory ‘hi’ (which they can answer, ignore or take as a reminder to fix their privacy settings). WeChat is, as David Pierce wrote in Wired magazine, ‘The Everything App’. A Chinese toy company has even created a cute little Bluetooth-enabled plush toy (‘Mon-Mon’) based on a popular WeChat emoji that a parent can use to send voice messages or even pre-recorded bedtime stories to their children while away – and all a child has to do to reply is press the creature’s belly and talk.
#Mon mon ship wechat emoji movie
Users, in China at least, can order and pay for a taxi donate to their favourite charity send DIY postcards from whatever city they’re in transfer money to a friend find their nearest petrol station check in for a flight search a library catalogue for a book shop pay off a credit card book a doctor’s appointment follow the official accounts of celebrities ranging from Fan Bingbing to John Cusack buy movie tickets keep up with the Communist Party line via the People’s Daily (WeChat’s most heavily subscribed official account) check the points on their driver’s licence top up their mobile accounts and find restaurant reviews, in some cases discovering how many people are queuing for tables before adding their names to the list. But those 650 million – and the number is growing rapidly – aren’t just telling each other what train they’re on, sharing photos of their breakfasts, flirting, or organising or conducting a meeting, though they do all of this too, of course. That’s less than those on the world’s most popular messaging app WhatsApp (900 million) and on Facebook Messenger (800 million).
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WeChat, weixin 微信 or ‘micro-letter’ in Chinese, boasts 650 million monthly active users (out of 1.1 billion registered accounts). It is the story of China’s killer app WeChat. It is a story about ordinary people, including me, maybe even you, and definitely 19 others within a radius of one kilometre of the desk at home on which I am writing this. This is a story about friendship, technology, commerce, sex, silliness, surveillance, entrepreneurship and messages in bottles.